India has 63 million MSMEs. Less than 5% sell digitally. We're building the infrastructure that changes that — one layer at a time. Each layer has a different payer. MSMEs never pay SaaS fees directly.
Every MSME gets a reusable digital profile, document vault, shareable storefront, and a public business page — created in under 5 minutes.
Deterministic readiness engine scores MSMEs across 5 dimensions. AI-matched to 10+ government schemes showing exactly what they qualify for and what's missing.
Registered as ONDC Seller Network Participant (Org #14078). Building the Beckn Protocol gateway and AI Catalog Engine to activate MSMEs on India's open commerce network.
Automated campaign engine that reads MSME profile + catalog data and generates campaigns across Meta, Google, WhatsApp, and programmatic channels. MSMEs see results, not ad dashboards.
VEDH — AI-powered wedding revenue intelligence for luxury hospitality. 15 out of 18 ultra-luxury Udaipur hotels took meetings. First vertical proven, more to come.
Click each phase to see what was achieved, what was measured, and what still needs to be done.
PM's Independence Day speech called for Atmanirbhar Bharat in services, not just manufacturing. One question emerged: India built Aadhaar for identity, UPI for payments, ONDC for commerce. But who builds the execution layer that takes 63 million MSMEs from registered to revenue-generating?
Built a Demand-Side Platform from first principles — solving ad delivery latency and scalability for open exchange + private marketplace. Real infrastructure work, not a wrapper. Latency optimization, open exchange bidding, and private marketplace support built natively for Indian market conditions.
Visited local MSMEs in Rajasthan. Attended iSTART events. Listened more than talked. The realization was clear: MSMEs don't just need ads. They need a full digital infrastructure on-ramp — from business profile to scheme access to buyer discovery to demand generation.
From side project to real company — in a single month. Multi-level government backing secured at both state and national levels. No longer an experiment.
First external capital received. Bronze Q-Rate earned under iSTART Rajasthan Startup Policy — enabling direct government work orders without tendering. Incubated at Bhamashah Techno Hub. Ideas ruthlessly refocused into a single, coherent core vision.
Three rounds of government interviews with DOITC Rajasthan. UdyamSetu born — the MSME growth platform for state deployment. Architecture connects every stage: from WhatsApp onboarding to readiness scoring to ONDC activation to demand generation — one unified pipeline.
Government conversations progressing under 'AI for Rajasthan' initiative. A 3-day Udaipur conference trip turned into an 18-hotel sales blitz for VEDH — AI wedding revenue intelligence. Walk-in only, zero prior connections. UdyamSetu 2.0 shipped with readiness scoring and scheme matching live.
We're looking for partners, early adopters, and believers in India's MSME digital future.